Play | Design Podge
25th Anniversary
Podge Lunch 2019
Brilliant Path and Fontsmith teamed up to celebrate our 25th anniversary and the theme chosen was 'Podge The Wedding'.
They wanted to have some fun and create something that would be ‘horribly cheesy and Hallmark-like’ but designed well and executed beautifully. Filled with tongue in cheek wedding references the identity is a playful reflection around the idea of a family gathering, which is exactly what Podge is; a gathering of people from the creative industry.
The main identity used lavish over the top hand lettering with plenty of extravagant flourishing thrown in for good measure. Inspired by spencerian and copperplate penmanship this lettering style was also used to create bespoke lettering signage for everything from the wine labels to the wedding cake. We also had the 'Kids Table' where a bright yellow was used from table clots to party hats to balloons.
The bespoke lettering was then supported by a pairing of FS Siena and FS Ostro, two of Fontsmiths most luxurious types. Once beautifully typeset and designed, the invitations were expertly letterpress printed and de-bossed with metallic silver inks. These were sent out with our very own Podge 25 seal on the back.
To mark 25 years of Podge Brilliant Path has also created an anniversary edition of the ‘Podge Times’, a creative 60 page recollection looking back at the past events of the last quarter century. This additional piece of print uses just about every FS font Fontsmith had. A special addition piece given to every guest.
We also had a very soecial poem, performmed by Mike Garry, and friend of Podge, Carol Whitworth, the founder of band Doreen Doreen sang a special version of 'Those were the days'.