May, 18 2018

Play | Design Podge

Podge Lunch 2017

Fittingly this year Jonathan Ellery and his team at Browns took on the design mantle having been at the very first one in 1994.  

Regards the branding, as a studio they tried to be respectful to both the building and the event itself. Seeing it as a culturally significant event, they have treated it as such, choosing materials and abstract graphics that float effortlessly within the buildings ornate and decadent interiors. They used symbols printed on large helium balloons for table numbers that matched to relevant symbols on lanyards. A great way of using different signage. They also had spray painted models serving bacon butties and a DJ to set the mood.