January, 27 2007

Play | Digital Podge

iPodge
Digital Podge 2007

The 2007 theme was created by Start Creative and headed up by executive creative director Darren Whittingham and Creative Director Sarah Jackson. iPodge. The creative juices flowed and it was decided that this was the year that digital podge needed to undergo a one year name change to iPodge.

The theme was brilliantly executed with some of the best designs of any of the digital lunches spread around every table. Silhouettes of famous digital people were used on the promotional materials around the room including New Media Age's Michael Nutley who was one of the original creators of the digital podge concept over a drunken lunch at Smiths of Smithfield in 2003. One of my personal favourites of all the designs for podge lunches over the years.