March, 3 2019
Play | Stodge Podge
The Wild North
Stodge Podge 2019
For 2019, Stodge Podge turned Western (or, Northern). Keeping wanted to play on the north south divide, whilst nodding to the industry’s ego.
They made the run up look clean, like a movie trailer, and the event itself as false at the movie’s set, with props like cactus, wagon wheels, hay bales, barrels and cowboy boots.
The event came to life with the vibrant red and contrasting black, whilst bold typographic elements were used across all application for impact.
They broke the traditional look and feel of old westerns’ and gave Stodge its own niche; creating numerous textures, patterns and illustrations to support the creative.
We also had a special sing along with Carol Whitworth who bought her ukulele and played a few numbers.