Play | Sports Podge
First Women
Sports Podge 2019
Sports Podge is focused on celebrating the passion, personalities and friendships forged through sport.
This year’s theme was designed to help push the agenda and raise the voice for women in sport, to help change attitudes and improve future opportunities.
The design direction was inspired by original sports newspaper publications, using bold headlines, and eclectic typography, set against a backdrop of vibrant Olympian colour. The designs were executed across a wide range of assets, from the website, to table settings to Instagram.
The all-female creative team put in so much time researching the achievements of women in sport from across the globe, narrowing the selection down to a final 50 firsts, from the likes of Charlotte Cooper to Clare Balding, Ellie Simmonds to Nadia Comaneci. A booklet was created, as well as numerous other printed items, to show the sporting stories that covered disciplines such as swimming, sailing, tennis, sprinting and coaching, and focussed on bringing female empowerment to life.
We also had the incredible singer Ayanna perform ‘It’s a Man’s World’. A knockout performance for the room.