June, 18 2011

Play | Sports Podge

A day at the races
Sports Podge 2011

The theme for 2011 sports podge lunch was “a day at the races”. Compliments of the creative minds at branding agency Navyblue,  digital agency Naked Penguin Boy and the students at the School of Communication Arts 2.0  who collaborated on bringing www.sportspodge.co.uk 2011 to life. A capacity 200 attended this year’s lunch in the Nash Room at the IOD.

As always we try and invite several sporting guests  who help bring the sports theme to life and for this year we had the CEO of Ascot Charles Barnett together with Clare Balding, Bob Champion, Mick Fitzgerald, Paul Nicholls and Sam Waley-Cohen to help things on their way. From the football world Terry Venables, Lawrie McMenemy, Sir Dave Richards & Craig Johnston joined the CEO of Chelsea and others whilst rugby was well represented by Martin Bayfield, Josh Lewsey,  Richard Hill MBE, Damien Hopley and others.  As always the lunch attracts a really good mix from the world of sport, sports sponsorship, sports brands, clubs, charities and organizations.

 

Photographer Jonathan Cole captured the spirit on Flickr.