Play | Digital Podge

Measurable Fun
Digital Podge 2009

The theme for the 2009 digital podge team was at first glance a difficult one to bring to life. Measurable Fun. However, not only did the team at Edinburgh based Line bring the idea to life they exceeded all expectations and created one of the best themes ever for a digital podge lunch. It went on to win a BIMA and a DADI award for Creative Director Rufus Spiller and Managing Director Ross Laurie.

Statistics statistics, how many glasses of wine consumed at podge, how far walked between tables, how many men and how many women, the theme was brought to life on the day by superb designs and the staff at The Arts Club wearing great T shirts stating Half Full or Half Empty. The lanyard was a brilliantly created map showing all the bars and clubs around W1 and the various transport means to get to them all and of course the statistics on distance etc etc. Beautifully done, well worth of the awards and it went on to become the theme for our first overseas podge in Sweden.

 

Agencies Involved