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Peace Meal
Podge Lunch 2012
How do you follow the amazing 2011 podge lunch created by Futurebrand with the speed dating theme? Everyone said it was the best ever podge lunch and it was number 17 in the sequence that has taken us from Quaglino’s in 1994 to the IOD in 2012.
So this year the mantle fell to Interbrand with the help of digital agency Naked Penguin Boy again. The theme is PeaceMeal which has come out of the special date for this year’s lunch, September 21st. That day was made special by Jeremy Gilley who decided that everyone in the world should lay down their arms to allow children to be helped. What sounded like a crazy idea gained traction and its now a globally supported charity with some heavyweight supporters.
D&AD has its 50th birthday in 2012 and has created the White Pencil to reward great work for good causes. The first cause chosen is Peace One Day and this is our chosen theme for the 2012 Podge Lunch, PeaceMeal in fact.
For the first time ever the Podge Lunch will be held in three locations at the same time on the same day. Breakfast in New York, lunch in London and dinner in Hong Kong. We might even have a late bid for supper in Melbourne.
Bring it on!!!